AUTOMOBILI-LAMBORGHINI SCENT
THE NEW CULTI MILANO SPECIAL EDITION FOR AUTOMOBILI LAMBORGHINI HAS BEEN LAUNCHED AND BEARS THE SIGNATURE OF THE ARTIST FRANCESCO POROLI
Art, Design and Artisanal finesse play a starring role in this second edition of the collaboration between these two exclusive brands. The exquisite scent has been aesthetically elevated by the creative flair of the artist Francesco Poroli who represents the exclusive refined worlds of CULTI MILANO and Automobili Lamborghini through the use of geometrical shapes that are round and linear, smooth and spirited and soft and sharp. The illustration on the diffuser has been made using innovative sustainable paint techniques with water-based-ink-jet printers that boast a low environmental impact.
CULTI
AUTOMOBILI-LAMBORGHINI SCENT
AUTOMOBILI LAMBORGHINI'S FIRST OLFACTORY BRANDING PROJECT
Automobili Lamborghini has found the perfect partner in Culti Milano to create an exclusive fragrance which tells a story of exceptionalness, contemporariness and irrepressible energy. The encounter between the path-finding ambience maison and the superior super-sports car manufacturer has given rise to an olfactory branding project which expresses all the talent of two pioneering houses whose hallmarks are fine design, innovation and the attainment of pleasure.
AUTOMOBILI-LAMBORGHINI SCENT
THE ELEGANCE AND THE ENERGY OF A SUPER SPORTS CAR HARNESSED BY A SCENT
It opens with a burst of fresh citrus supported by a spirited heart that fades into a rich refined base brimming with vitality; afterwards a zingy note takes the lead with hints of grapefruit, bitter orange, bergamot and vetiver that then merge into an irresistible finale of cedarwood and sandalwood. The colour scheme chimes perfectly with the heritage of the two brands. On the one hand, Zenas Bronze is one of Automobili Lamborghini’s signature shades. On the other hand, a contrasting black-&-white palette pays homage to the permanent CULTI MILANO ranges Stile and Decor.